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Keywords: Cognitive biases
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Journal Articles
The interplay between framing effects, cognitive biases, and learning styles in online purchasing decision: lessons for Iranian enterprising communities
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Journal of Enterprising Communities: People and Places in the Global Economy (2024) 18 (2): 347–371.
Published: 16 February 2023
...Amir Emami; Zeinab Taheri; Rasim Zuferi Purpose This paper aims to investigate the interactive relationship between learning styles and cognitive biases as two essential factors affecting information processing in online purchases. Design/methodology/approach This research is applied in nature...
