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Keywords: Consumer behavior
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Journal Articles
Engagement dynamics in consumer-led brand communities in tech and education
Available to Purchase
Journal of Enterprising Communities: People and Places in the Global Economy (2026) 20 (2): 567–587.
Published: 24 October 2025
... 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer brand engagement Brand communities Customer-based brand equity Consumer behavior The expansion of the digital technology landscape has transformed marketing...
Journal Articles
The interplay between framing effects, cognitive biases, and learning styles in online purchasing decision: lessons for Iranian enterprising communities
Available to Purchase
Journal of Enterprising Communities: People and Places in the Global Economy (2024) 18 (2): 347–371.
Published: 16 February 2023
... but extends the knowledge in the area of consumer behavior. By using the correlational research method, the present study uncovers the relationship between various sorts of decision biases and learning styles among online buyers. Findings According to the results, the most affected learning style among...
Journal Articles
Payment instruments choice of Russian consumers: reasons and pain points
Available to Purchase
Journal of Enterprising Communities: People and Places in the Global Economy (2020) 14 (1): 22–41.
Published: 27 November 2019
... for a payment (e.g. Starbucks loyalty card). Individual payment patterns around the world are commonly studied through shopping diaries (Boeschoten, 2012 ; Arango-Arango et al., 2018). This method helps to understand everyday consumer behavior around payment instruments in their natural...
