... re-use rights only Customer brand engagement Brand communities Customer-based brand equity Consumer behavior The expansion of the digital technology landscape has transformed marketing by encouraging Online Brand Communities (OBCs) as an important way to create engagement, brand...

... but extends the knowledge in the area of consumer behavior. By using the correlational research method, the present study uncovers the relationship between various sorts of decision biases and learning styles among online buyers. Findings According to the results, the most affected learning style among...

... for a payment (e.g. Starbucks loyalty card). Individual payment patterns around the world are commonly studied through shopping diaries (Boeschoten, 2012 ; Arango-Arango et al., 2018). This method helps to understand everyday consumer behavior around payment instruments in their natural...