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Keywords: Cultural value creation
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2026) 20 (4): 948–973.
Published: 14 November 2025
... is to investigate the role of intergenerational cultural value creation and enforcement in fostering family business sustainability. Design/methodology/approach With the adoption of the interpretivism philosophy, an exploratory research design was used, which supports the use of the purposive sampling technique...
