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Keywords: Digital marketing
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Journal Articles
Business interest associations in the USA and Europe: evaluation of digital marketing techniques applied on their websites and social networks
Available to Purchase
Journal of Enterprising Communities: People and Places in the Global Economy (2025) 19 (1): 66–91.
Published: 12 January 2023
... interest associations (BIAs), have developed their internet presence by applying essential digital marketing techniques. To this end, and using big data mining tools, this study analyzes the tracking by internet users of 102 BIAs, with their respective websites in 36 countries in Europe and the USA...
