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Keywords: Digital marketing interactions
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2024) 18 (4): 798–819.
Published: 16 August 2023
... to expand the theory of planned behaviour (TPB) model and contribute to the relevant literature by investigating the factors of social media usage, social media marketing and digital marketing interactions that have not been investigated before in relation to green product purchasing behaviour. Design...
