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Keywords: Emerging market
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2021) 15 (2): 258–281.
Published: 19 May 2021
... experience and enhance financial inclusion in emerging markets. Design/methodology/approach The Search-Access-Test (S-A-T) model was adopted to understand how Nigerian banks are adopting chatbots. Findings A majority of Nigerian banks now have chatbots that enhance customer engagement and financial...
