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Keywords: Experiential economy
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2023) 17 (6): 1495–1510.
Published: 14 December 2022
... highlighting the relevance of experiential economy in empowering the local community. Design/methodology/approach The case study elucidates on the whence of Swadeshi Kamdhenu Gaushala (SKG), an initiative of Mr Rishi Dogra and Mr Rajesh Dogra, their immaculate micro-management and its benefits to the local...
