...Samira Boussema Purpose Based on the theory of identity, this paper aims to examine the centrality role of entrepreneurs’ identity in the prevalence of the entrepreneurial process in online platforms. Identity is a kind of internal energy that stimulates the neurons of entrepreneurs. Thus...

... not explored this dimension to any sufficient depth. Therefore, evidence is unclear as to how ethno-culture has informed entrepreneurial identity and difference. Design/methodology/approach Adopting a phenomenological research paradigm, 42 semi-structured interviews were conducted with first- and second...