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Keywords: Learning orientation
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy 1–27.
Published: 15 April 2026
... the literature, a framework consisting of four hypotheses was formulated. The model validation involved a sample of 225 managers of small and medium-scale enterprises (SMEs) in Ghana through a self-administered instrument. Findings The authors found that BDAC enhances SCA while Learning Orientation ( LO...
Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2025) 19 (04): 728–764.
Published: 11 March 2025
... the mediating roles of market orientation (MO) and learning orientation (LO) as strategic orientations that can better channel the effect of BDAC in enhancing BMI . This study makes three key contributions to the literature on digital, innovation and management literature. First, this study forms...
