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Keywords: Maca
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Journal Articles
Analyzing the purchase intention of Peruvian maca
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Journal of Enterprising Communities: People and Places in the Global Economy (2020) 14 (1): 91–112.
Published: 15 January 2020
...Gina María Maria Pipoli de Azambuja; Iñaki García-Arrizabalaga; Gustavo Rodríguez-Peña Purpose This study aims to examine the relation between the purchase intention of Peruvian maca and each of the following variables: Peru’s country image, maca’s product image, Peru’s country familiarity...
