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Keywords: Market orientation
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2025) 19 (04): 728–764.
Published: 11 March 2025
... to drive superior business model innovation. However, market orientation and continuous learning are crucial to fully realizing BDAC’s full potential in enabling value creation, value proposition, value delivery and value capture, especially in a dynamic market environment. Originality/value This study...
