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Keywords: Online shopping
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2024) 18 (2): 347–371.
Published: 16 February 2023
... styles impact cognitive biases and framing effects in online shopping. According to traditional economic theory, consumers search and analyze market information systematically before shopping, whereas inspecting all the information before purchasing is impossible (Marceda Bach et al., 2020...
