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Keywords: Organizational performance
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2008) 2 (1): 21–36.
Published: 28 March 2008
...Zelimir William Todorovic; Jun Ma Purpose First, this paper aims to examine the role culture plays on the relationship between entrepreneurial orientation (EO) and market orientation (MO) and its consequent impact on firm organizational performance. Second, the nature of the EO‐MO correlation...
