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Keywords: Pain points
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Journal Articles
Payment instruments choice of Russian consumers: reasons and pain points
Available to Purchase
Journal of Enterprising Communities: People and Places in the Global Economy (2020) 14 (1): 22–41.
Published: 27 November 2019
...Ekaterina Semerikova Purpose The paper aims to explore reasons for choosing different payment instruments and pain points from using them in a Russian context. It proposes that given the expansion of the range of personal payment instruments, the choice for payment is now influenced by many...
