...Gina María Maria Pipoli de Azambuja; Iñaki García-Arrizabalaga; Gustavo Rodríguez-Peña Purpose This study aims to examine the relation between the purchase intention of Peruvian maca and each of the following variables: Peru’s country image, maca’s product image, Peru’s country familiarity...

...Kevin McKague; David Wheeler; Corrine Cash; Jane Comeault; Elise Ray; Pedro P. Franco Concha Purpose The purpose of this paper is to describe Mibanco's challenges in offering credit to individuals who have never had access to the formal banking system in Peru. The purpose of the case is to explain...