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Keywords: Product familiarity
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2020) 14 (1): 91–112.
Published: 15 January 2020
... and maca’s product familiarity. Design/methodology/approach To compile primary information, a survey of closed questions was applied to students in two countries with different levels of familiarity with Peru: France and the USA. Findings There is a direct association between the studied variables...
