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Keywords: SME performance
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2026) 20 (3): 677–693.
Published: 03 November 2025
...Mehrdad Maghsoudi; Hajer Jarrar; Navid Mohammadi; Charbel Salloum Purpose This paper aims to examine the impact of data-driven business development ( DDBD ) on SME performance using the balanced scorecard ( BSC ) framework, providing empirical insights on DDBD’s influence on financial, customer...
