...Avichai Shuv-Ami Purpose This paper aims to present changes in customer brand commitment and its components in relation to the cellular and financial markets using three sets of data that were collected before, during and after the social protests of the Summer of 2011 in Israel. Design...

...: the social protest; the enterprises that were the focus of the protest; and the government and the state of Israel. Design/methodology/approach – The findings presented below are based on a survey that was conducted among 1,019 respondents during the second week of March 2012 via an internet panel...