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Keywords: Subjective norm
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy 1–27.
Published: 29 June 2026
...Rheyza Virgiawan; Sofyan Ashari Purpose This study aims to analyze the influence of attitude, perceived behavioral control ( PBC ) and subjective norm on the entrepreneurial intentions of university students across different ethnic groups in Yogyakarta, with religiosity as a mediating variable...
Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2024) 18 (5): 1170–1192.
Published: 08 August 2024
.... Participants completed a survey questionnaire related to the constructs in the TPB model (attitudes, subjective norm [SN], perceived behavioral control [PBC] and entrepreneurial intentions), trait mindfulness and intention to implement their entrepreneurial intentions. The paper uses serial mediation analysis...
