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Keywords: Subjective norms
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2023) 17 (2): 519–534.
Published: 07 December 2021
... questionnaire is administered online for data collection, and the analysis is conducted using structural equation modeling. Findings The authors find that in the context of Kosovo, personal attitudes, subjective norms and perceived behavioral control significantly impact entrepreneurial intention among...
Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2021) 15 (3): 375–394.
Published: 17 September 2020
...Innocent Otache Purpose The purpose of this study is to explore the mediating role of self-confidence in the relationship between the constructs of the theory of planned behaviour (TPB) (i.e. attitudes towards behaviour [ATB], subjective norms [SN] and perceived behavioural control [PBC...
