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Journal Articles
Indigenous business success: a hybrid perspective
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Journal of Enterprising Communities: People and Places in the Global Economy (2019) 13 (1-2): 24–41.
Published: 28 February 2019
...Ruth Omonigho Mrabure Purpose This paper aims to address the notion that the relationship between being indigenous and business success is inconclusive because there are tensions between indigenous values and business success. The research questions are: How do indigenous entrepreneurs define...
