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Keywords: Sustainable consumption
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2026) 20 (2): 383–424.
Published: 09 September 2025
...Banashree Kar; Sujata Khandai; Ivan Zupic Purpose This study addresses the enduring “sustainability paradox” – the tension between entrepreneurial and growth-oriented practices, and the principles of sustainable consumption. This study aims to examine how these competing initiatives can...
