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Keywords: Transformation processes
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Journal Articles
Journal of Enterprising Communities: People and Places in the Global Economy (2024) 18 (5): 1078–1097.
Published: 18 July 2024
... to examine BTS’s intricate interactions with market dynamics and fan engagement comprehensively. Using entrepreneurial innovation as the overarching theoretical framework, the authors categorize BTS’s transformational processes into drivers, practices and outcomes, thereby elucidating the strategies used...
