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Keywords: Perceived consumer effectiveness
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Journal Articles
Journal:
Journal of Economics and Development
Journal of Economics and Development 1–18.
Published: 25 May 2026
...Mai Thi Thu Le Purpose This study aims to examine the psychological mechanisms underlying sustainable apparel purchase intention (PI) by investigating the roles of perceived consumer effectiveness (PCE), green trust (GT), anticipated guilt (AG) and moral disengagement (MD) among Vietnamese...
