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Keywords: Taiwan
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Journal Articles
Journal:
Journal of Economics and Development
Journal of Economics and Development (2019) 21 (2): 247–258.
Published: 26 November 2019
...Nguyen Thi Tuyet Mai Purpose The purpose of this paper is to investigate the impact of materialistic values on purchase intention (PI) toward green products among consumers in Vietnam and Taiwan, two Asian countries with different levels of economic development. Design/methodology/approach...
