The purpose of this paper is to conceptualise and develop various phases of agile product development cycle (PDC) for a manufacturing organization.
The literature on agile manufacturing (AM) has been reviewed. Agile PDC has been conceptualised and the implementation study has been conducted in a rotary switches manufacturing organisation. The various phases of agile PDC have been performed and the inferences have been derived.
The outcome of this research indicated the power of agile PDC as an enabler of agility in contemporary manufacturing organisations.
The developed PDC has been test implemented in a single manufacturing organization. However, the model could be extended to several organisations.
The various phases of agile PDC have been systematically explored and the practical inferences have been derived.
The conceptualisation and development of various phases of agile PDC is an original contribution of the authors.
