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Purpose

– The use of mixed-methods research (MMR) within building and construction research (BCR) is studied in detail. A new MMR paradigm, defined as ambiguous mixed-methods research (AMMR), is conceptualised within a BCR context. The paper aims to discuss these issues.

Design/methodology/approach

– Informal and inductive methodology combines experiential and anecdotal knowledge with synthesis of extant literature, to detail a cogent representation of the BCR research paradigm continuum. From this, the AMMR design is presented and its conceptualisation highlighted by reference to a small sample of published BCR studies.

Findings

– Paradoxically, the BCR paradigm continuum is dichotomous in its quantitative and qualitative extremes; while between these, coalesced paradigms permeate it. Influenced predominantly by worldview, many BCR researchers select a methodology that aligns with either continuum extreme. But, the authors conceptualise, in practice this often relies on ambiguous AMMR characteristics.

Research limitations/implications

– AMMR offers BCR research and beyond, a new approach for making, designing and defending methodological decisions.

Originality/value

– The AMMR paradigm was designed by the authors and is therefore entirely novel.

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