The main aim of this paper is to provide a practical approach for understanding the quality management (QM) terminology.
Using the existing QM measurement instruments available in literature, the terminology used is classified into constructs, practices and finally tools or techniques. QM may then be viewed as a combination of the three sets of terminology. This paper reports on the research which investigated the implementation of TQM within the constructional‐related SMEs.
The study classified the broad areas of where SMEs can align their TQM applications, into one of the following areas: customer‐oriented TQM, supplier‐oriented TQM, HRM‐oriented TQM, or process‐oriented. These four dimensions were deemed to be interrelated and mutually support each other.
This study contributes to clarifying the conflicting results being reported in the QM literature which inevitably leads to having different levels of analysis of QM. Accordingly, the strength of QM compared with other business philosophies should then focus on the practical methodology, namely the practices and techniques.
