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Keywords: Bass model
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Journal Articles
Journal of Engineering, Design and Technology (2015) 13 (3): 350–368.
Published: 06 July 2015
... customer equity. Thus, a problem of balancing the benefit of increasing “attractiveness” with the cost of decreasing “usability” exists. Design/methodology/approach – A novel method based on the Bass model is proposed to predict and alleviate feature fatigue. Product capability, usability and WOM...
