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Keywords: Customer value
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Journal Articles
Journal of Engineering, Design and Technology (2013) 11 (1): 71–89.
Published: 22 March 2013
...Martin Gudem; Martin Steinert; Torgeir Welo; Larry Leifer Purpose The aim of this paper is to suggest a redefinition of the functional product value calculation in lean product development (LPD). The proposed method integrates emotional customer value into the traditional model, which is based...
