This paper aims to evaluate the relationship between grit and individual entrepreneurial orientation (IEO) of Brazilian startup founders.
To understand the relationship between IEO and grit, a quantitative and descriptive research was conducted with 124 founders of Brazilian startups through T-test and analysis of variance analyses.
The authors evidenced that perseverance has a greater correlation with IEO than passion. It was also identified that the perseverance of novice entrepreneurs is lower than that of established ones.
The authors contribute to advancing the prediction of entrepreneurial success. Furthermore, this study contributes to a discussion about behaviours that influence entrepreneurial performance. In the managerial field, it provides inputs to guide entrepreneurial training and development programmes.
The results of this research contribute to a discussion and reflection on the importance of passion for business and how to ensure greater perseverance in entrepreneurs.
