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Purpose

– It has been believed that entrepreneurship involves a lot of risk nowadays, yet it is assumed that not being entrepreneurial can be a bigger risk. Enhancement in entrepreneurial behaviour can improve performance of the individual as well as that of the organization. This paper aims to propose a conceptual model that empirically examines the relationship of role satisfaction and its dimensions with entrepreneurial behaviour in an Indian context.

Design/methodology/approach

– Three hundred and thirty three executives/managers from many organizations in India were approached. Cronbach's α, factor analysis, correlation and regression analyses were applied to check the research hypotheses.

Findings

– It was found that most of the variables in the study were having significant relationship. All the hypotheses were supported. Furthermore, achievement, influence, control and affiliation were found to be important predictors of entrepreneurial behaviour.

Research limitations/implications

– This paper would help researchers and practitioners to work on these variables in some other cultures and nations also.

Practical implications

– Improvement in role satisfaction will enhance the entrepreneurial behaviour among Indian business executives/managers which will improve the overall performance of the organization.

Originality/value

– It is an innovative attempt to utilize role satisfaction to improve entrepreneurial behaviour in an Indian framework.

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