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Keywords: AI adoption
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2025) 17 (2): 357–393.
Published: 07 May 2024
... were analyzed. Findings The findings reveal that perceived usefulness, perceived ease of use and facilitating conditions are significant drivers of AI adoption, while perceived risks act as a barrier. AI autonomy positively influences both firm innovativeness and AI adoption intention. Firm...
