.../methodology/approach The authors conduct qualitative analyses of data collected in interviews with 57 micro-entrepreneurs in Morocco, all of whom used crowdfunding in fundraising. Findings The authors identify six key motives for crowdfunding adoption by micro-entrepreneurs including financing needs...

...Adel AlSharji; Syed Zamberi Ahmad; Abdul Rahim Abu Bakar Purpose This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi-perspective framework combining technological...