Keywords: Artificial intelligence
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Journal Articles
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2026) 18 (4): 973–991.
Published: 05 May 2026
...Noura Mahfoud; Mohammed El-Adly Purposes This study aims to investigate how artificial intelligence ( AI ) adoption contributes to sustainable competitive advantage ( SCA ) in small and medium-sized enterprises (SMEs), focusing particularly on the mediating roles of marketing analytics...
Includes: Supplementary data
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2026) 18 (3): 813–836.
Published: 18 February 2026
...Jerome Michel Lambert; Anastasiia Laskovaia; Olga Garanina; Karina Bogatyreva Purpose This study aims to identify configurations of artificial intelligence ( AI )-related organisational capabilities that lead to superior performance in small and medium-sized enterprises (SMEs) operating...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2026) 18 (3): 686–706.
Published: 30 December 2025
... as Social Information ( EASI ) theory in social media and the signaling theory, the study empirically explores the importance of emotional content as a strategic tool for startups to attract investors and to secure funding. The study uses the advanced artificial intelligence ( AI ) model robustly optimized...
Journal Articles
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2025) 17 (2): 357–393.
Published: 07 May 2024
...Samer Abaddi Purpose Artificial intelligence (AI) is a powerful and promising technology that can foster the performance, and competitiveness of micro, small and medium enterprises (MSMEs). However, the adoption of AI among MSMEs is still low and slow, especially in developing countries like...
Journal Articles
Journal of Entrepreneurship in Emerging Economies (2024) 16 (6): 1903–1930.
Published: 14 November 2023
.... They recommend that entrepreneurship educators adjust and apply this innovation to improve their teaching. 03 07 2023 26 08 2023 03 10 2023 24 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence...

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