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Keywords: Awareness of potential returns
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Journal Articles
The mediating role of bricolage in fostering awareness of potential returns among Base of the Pyramid entrepreneurs
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Journal of Entrepreneurship in Emerging Economies (2026) 18 (3): 896–928.
Published: 05 February 2026
...Andrea Samaniego; Adriana Amaya; Edgar Izquierdo; Nikolay Dentchev Purpose The purpose of this study is to examine how frugality, persuasion ability, bricolage, and awareness of potential returns serve as critical factors to address the persistent constraints faced by entrepreneurs at the Base...
