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Keywords: Banks
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Journal Articles
Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?
Journal of Entrepreneurship in Emerging Economies (2022) 14 (2): 252–273.
Published: 08 June 2021
... banks. Furthermore, building upon environmental contingency theory, this study examined the moderating role of ET on the relationship between EM and the performance of banks in Egypt. Design/methodology/approach Data were collected during the period March–June 2020 using a sample of 358 employees...
