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Keywords: BoP entrepreneurship
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Journal Articles
The mediating role of bricolage in fostering awareness of potential returns among Base of the Pyramid entrepreneurs
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Journal of Entrepreneurship in Emerging Economies (2026) 18 (3): 896–928.
Published: 05 February 2026
... of the Pyramid. While BoP entrepreneurship has gained increasing attention over the years, BoP businesses remain constrained by limited resources, low innovation capacity and poor managerial competencies. Although research suggests that bricolage can yield to suboptimal outcomes when not applied strategically...
