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Keywords: Business flexibility
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Journal Articles
Turning digital technology to immersive marketing strategy: a strategic perspective on flexibility, agility and adaptability for businesses
Available to Purchase
Journal of Entrepreneurship in Emerging Economies (2024) 16 (3): 742–766.
Published: 15 November 2022
... analysis was carried out using thematic techniques and grounded approach principles to facilitate thematic coding and generate theme analysis. Findings The analysis was supported by the three concepts of business flexibility, agility and adaptability, which were drawn as a strategy for IMT adoption...
