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Keywords: Business strategy
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2018) 10 (1): 134–153.
Published: 05 March 2018
... is that it requires students to integrate the theory learnt in their courses with the practical experience described in the case to propose answers to the questions asked. Originality/value The case is of great value in motivating the learning in MBA students and in courses of business strategy at undergraduate...
