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Keywords: Chinese tertiary students
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2023) 15 (3): 566–588.
Published: 07 December 2021
...Lifu Li; Kyeong Kang; Osama Sohaib Purpose This study aims to present the Chinese entrepreneurial environment and explore Chinese tertiary students’ online-startup motivation on live streaming platforms. Based on the COM-B behaviour changing theory, this paper discovers various influencing factors...
