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Keywords: Cognitive scripts
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2021) 13 (5): 1033–1056.
Published: 30 October 2020
...Shrouk Mahmoud Abdelnaeim; Noha El-Bassiouny Purpose The purpose of this paper is to empirically examine the cognitive drivers that push entrepreneurs toward sustainable venture creation using entrepreneurial cognitive scripts. In particular, this study tests the relationship between...
