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Keywords: Conjoint analysis
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Journal Articles
Revisiting career choice as a utility maximising response model – modern conjoint analysis approach
Available to Purchase
Journal of Entrepreneurship in Emerging Economies (2026) 18 (1): 116–150.
Published: 15 September 2025
...-based conjoint analysis with Hierarchical Bayesian estimation, the author shifts the methodological paradigm by showing non-linearity of preferences. Career choice Entrepreneurial intention Utility Conjoint analysis Hierarchical Bayesian estimation National Science Centre, Poland...
Journal Articles
A comparative study of novice and habitual entrepreneur’s choice for founding team member
Available to Purchase
Journal of Entrepreneurship in Emerging Economies (2023) 15 (6): 1373–1391.
Published: 17 May 2022
...Willy Das; Satyasiba Das Purpose The purpose of this paper is to investigate and compare what criteria novice and habitual entrepreneurs use while adding members to the founding team. Design/methodology/approach This paper uses conjoint analysis (CA) to provide the order of preference...
