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Keywords: Consumer innovativeness
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2014) 6 (1): 53–71.
Published: 25 February 2014
...Vanessa Ratten Purpose – The purpose of this paper is to examine the effects of privacy concerns and consumer innovativeness towards consumer's adoption of a technological innovation in the form of cloud computing technology. Design/methodology/approach – A cross-cultural comparison between...
