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Keywords: Cultural embeddedness of product
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2025) 17 (5): 1085–1108.
Published: 24 January 2025
...Van Dai Nguyen; Thi Thuc Anh Phan Purpose The purpose of the current study is to examine how market orientation mediates the impact of business ties and cultural embeddedness of products on product innovation among Vietnamese artisan businesses. Design/methodology/approach The institutional...
