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Keywords: Customer satisfaction
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Journal Articles
Journal of Entrepreneurship in Emerging Economies (2022) 14 (6): 1118–1142.
Published: 31 July 2021
... Omani SMEs, 166 from manufacturing and 149 from services. Findings The results show that strategic capabilities have a significant positive effect on customer satisfaction. However, the effect differs between manufacturing and service SMEs; the effect is greater in service than in manufacturing SMEs...
Journal Articles
Journal of Chinese Entrepreneurship (2009) 1 (2): 154–164.
Published: 08 May 2009
... costs are low. © Emerald Group Publishing Limited 2009 Customer loyalty Customer services quality Customer satisfaction Costs Hong Kong Identification of the most influential antecedents of consumer loyalty has been a widely researched question over the past two decades...
