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Keywords: Decision-making biases
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Journal Articles
That’s why they didn’t let it go: exploring the roots of women entrepreneurs’ escalation of commitment
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Journal of Entrepreneurship in Emerging Economies (2021) 13 (2): 213–230.
Published: 29 May 2020
...Pouria Nouri Purpose Escalation of commitment is one of the most important decision-making biases among entrepreneurs and may deprive them of valuable resources and even result in their eventual failure. Many entrepreneurs become escalated to their ongoing plans by allocating more resources, even...
