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Keywords: E-commerce venture
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Journal Articles
Do knowledge and personality traits influence women entrepreneurs’ e-commerce venture? Testing on the multiple mediation model
Available to Purchase
Journal of Entrepreneurship in Emerging Economies (2024) 16 (1): 231–256.
Published: 18 October 2023
... the relationship between entrepreneurial knowledge and women entrepreneurs’ e-commerce ventures. The theory of planned behaviour provides excellent opportunities for understanding and envisaging entrepreneurial actions. The study pre-supposes that the interaction of these variables ultimately defines women...
