...-driven and opportunity-driven – on the entrepreneurs’ preference for effectual versus causal decision-making logics within the emerging ecotourism industry in Iran. Design/methodology/approach This study uses a quantitative approach to examine the relationship between entrepreneurial motivations...

...Ekaterina Kozachenko Purpose Amidst global economic uncertainties, small and medium-sized enterprises (SMEs) are confronted with the pressing need to adapt to complex and ambiguous external landscapes. This study aims to investigate how the decision-making strategies of causation and effectuation...

... of digitalization as a management issue. Drawing on the effectuation theory, this study aims to explore the relationships between effectuation dimensions and SMEs’ digitalization. Design/methodology/approach Using quantitative data collected from 345 Chinese SMEs through questionnaires, the authors conducted...

...Samuel Dawa; Jonathan Marks Purpose This paper aims to explain the occurrence of sustainable entrepreneurship in the underresearched sub-Saharan Africa context and to improve the understanding of how effectuation manifests in this context. Design/methodology/approach This study uses...

... the importance of EO for firm performance. However, it has not yet been explored at a firm-level the approaches of causation and effectuation through the prism of leader traits such as leader dominance and self-efficacy as administrative ability and EO as strategic manoeuvring with strategic decisions obliged...

... entrepreneurial teams, team mental models’ congruence is related to obtained outcomes. The paper proposes that principles of effectuation and causation can serve as the lens through which the mental model pertaining to running a venture can be analysed. It allows expanding studies on the congruence of team mental...

...Emiel L. Eijdenberg; Leonard J. Paas; Enno Masurel Purpose This paper aims to investigate the effect of decision-making, in terms of the effectuation and causation orientation of small business owners, on the growth of their small businesses in an uncertain environment: Burundi. Design...