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Keywords: Entrepreneurial marketing
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Journal Articles
Entrepreneurial marketing and bank performance in Egypt: is environmental turbulence a missing link?
Available to Purchase
Journal of Entrepreneurship in Emerging Economies (2022) 14 (2): 252–273.
Published: 08 June 2021
...Omnia Abdelazeem Hilal; Ahmed Adel Tantawy Purpose Current research argues that there is a positive relationship between entrepreneurial marketing (EM) and business performance. However, this relationship has only been discussed in a relatively stable environmental situation and it is not clear...
Journal Articles
The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt
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Journal of Entrepreneurship in Emerging Economies (2020) 12 (5): 621–642.
Published: 24 March 2020
...Abeer Mahrous; Mohamed Ashraf Genedy; Morris Kalliny Purpose The purpose of this paper is to contribute to the entrepreneurial marketing (EM) paradigm by empirically investigating the relationship between intra-organizational environment, EM intensity (EMI) and organizational performance...
